Linear and streaming inventory, geo-isolated to your markets, measured to the placement. Every capability on this page maps to how Singulariti delivers it — for the 8-week linear flight across your selected geos.
Get the flight outlineTwo delivery modes. In delivery today: Singulariti does it under this engagement, with our own relationships and measurement. Via our partner network: available through the partners we buy with (ICON and programmatic partners), under the same measurement stack — quoted per engagement.
Direct relationships across the major broadcast, cable and sports networks — plus the partner network for the deep catalog.
Coverage via direct relationships and our partner network. The full lineup, with availability for your markets, is confirmed at rate-card lock.
The full TV shelf — premium linear channels, live events, and streaming — under one measurement stack. Here is how each side is delivered for your flight.
Over half of U.S. households — an estimated 66 million — still subscribe to linear or live-TV services. Premium channels (CBS, Bravo, ESPN, NFL Network) and the live events that matter: the Grammys, the Super Bowl.
Our own relationships — direct across the major linear and sports networks, plus ICON, which also lets us leverage the relationship your team already has there. Direct local buys price nationally and isolate to your selected markets, with markets turned on or off during the flight.
The full streaming shelf — Hulu, Peacock, Paramount+ and the rest — for reach beyond the linear flight, under one measurement stack.
CTV direct and programmatic through ICON and our programmatic partners. Quoted per engagement, measured the same way as the linear flight so the two are comparable.
Direct buying skips the reseller layers — you pay the network rate, not a markup on it. Programmatic is done with smart filtering and real audience models. Both are how we run it.
You pay the network rate, not a markup on it. No reseller layer between your budget and the inventory.
Direct relationships across the major linear and sports networks, plus ICON for the deep catalog. Direct local is the geo mechanism — a national-cost feed isolated to your markets, markets toggleable mid-flight, which also cuts the measurement study count.
Prospecting and retargeting with real audience models — and smart filtering so retargeting spend doesn't buy the same household twice on a shared IP.
Programmatic prospecting/retargeting through our partners (ICON programmatic), with shared-IP filtering and affinity-based audience models. Scoped when you add a programmatic line to the flight.
Predicted outcomes, clearance prediction, and look-alike inventory discovery — the planning layer. What we bring to the table directly, and what the partners bring.
We plan on what we can show you: reference CPMs from our own buys (God With Us, Sept 2026 — cable $9.75, syndication $13.54), impression modeling per geo, and scenario math you can check line by line.
Your 8-week flight is modeled exactly this way in the flight outline — 5-geo and 10-geo scenarios, media pass-through, totals you can audit.
Clearance rates predicted before buys are submitted — no upfront lock-ins.
Availability and clearance forecasting through the network partners at rate-card lock. Your flight locks with the schedule, not before.
Streaming and linear inventory recommended by audience overlap — TV-native lookalikes.
Inventory expansion by audience overlap, recommended at plan stage through our partners. A tool for scaling a flight that is performing, not for the first read.
First-party data, demographic filters, and keyword inventory narrowing — and the axis you actually asked for: geo isolation.
5–8 treatment markets, 1–2 control markets, assigned before flight start. Direct local buys isolate the feed to your markets at national pricing; markets flex on or off during the flight.
Your first-party data and audience filters arrive through the measurement stack — GA4 now, a light PostHog stand-up, and direct event measures into your BigQuery build — so audience and geo reads land in the same place as the incrementality read.
Sponsorships, content integrations, sports placements, and Super Bowl inventory — all backed by closed-loop measurement.
Live sports and major events are the natural fit for a flight built around your markets.
Direct NFL and Fox relationships, special opportunities quoted per opportunity at the same pass-through pricing. Anything bought is measured the same way as the standard spots — one stack, one read.
Placement timing, halo lift, and the incremental read — what you specifically asked for. This is the section that matters.
Incremental measurement isolates the real lift from TV — what happened because of the flight, not just during it. Ours is a market mix test: treatment and control geos assigned before the first spot airs, so lift is read against what would have happened anyway.
Geo MMT on direct local inventory. The result is reported so it reconciles with measured and your incrementality platform — not a single platform's self-reported number.
You asked for the exact placement timing read you get from your current provider — and the halo effect around it. Both are standard on our delivery reports.
Every placement timestamped — full delivery logs, no sampling. Halo lift computed inside the placement window, so sales response is tied to specific blocks of inventory, per market.
The flight separates immediate from delayed response: daily delivery and daily response across the flight — and the window after it — so carryover is readable.
Response curves per market, daily, reported alongside delivery. What happens seconds after a spot and what happens days later are separate lines in the report.
Reports break down by network, creative, DMA and platform, with the attribution window documented, and pipe results to internal systems and MTA platforms via API.
Breakdowns by network, creative, DMA and platform, with the attribution window documented. Your stack: GA4 now, a light PostHog stand-up, direct event measures into your BigQuery build, and API-shaped exports for your platform team.
TV-specific device-graph view-through attribution (shared-IP filtering, household-level) is a partner capability — available through the partners we buy with, under the same reporting, when you want view-through modeled alongside the MMT read. Measurement lead: Omer (TV measurement).
Media pass-through at our direct rates, $10,000/month flat for analytics and strategy, an 8-week flight with 5 treatment geos plus 1–2 controls as our recommendation, and the MMT measurement plan — all in one document.
Read the flight outline →